Data, Research & Analytic Services
SmartDrill's problem-solving process begins with understanding our clients' primary goals and challenges. We then
meet project deliverables through timely execution of tasks across all project phases including data collection,
processing, analytics, and presentation of results.
Problem Definition and Project Design
Depending on the extent of the client’s pre-existing knowledge and experience, we may get involved early in the
decision process, helping to define or clarify the key problem(s) to be solved and the optimum scope for the
engagement. Because of our extensive experience in marketing/management consulting, research and analytics, we may
even help the client to rethink some of their previously defined key objectives to specify a more actionable
Whether the required data are external or internal to the client, we can help to develop an efficient and
effective data accumulation strategy, and then follow up obtaining the appropriate project data. We can assist with
sourcing data from client-proprietary databases, public data repositories, syndicated sources, or via the design
and execution of custom market research studies.
Data may come from a single source or multiple sources. In either case, we can collect, organize and maintain
project data so that it is easily accessible and maximally useful. Although this data management function typically
applies to the data we will be analyzing during the project, we can also assist with ad hoc tasks such as the
design of a client’s internal database or a cloud database, quite apart from any proposed or ongoing project.
For more detailed information on our extensive array of data services, please visit the Data and Research Services page.
- For marketing analytics, we employ a broad array of tools, and deep experience in classical inferential statistics
and the newest machine learning techniques, to develop powerful, actionable solutions via the analysis of both
structured/numeric and unstructured/text data. For more details about specific tools and techniques, please
visit the Marketing
- For Operations Research &
Analytics, we offer solutions in areas such as
process optimization; risk analysis and simulation modeling; decision analysis; and project management. For
more details about specific tools and techniques, please visit the Operations Research and
Results Implementation Assistance
We stay actively involved in helping our clients to implement successful programs that have significant impact
on ROI. Our primary goal is that consulting solutions become an organic part of our client's environment.