Founded in 1996, we are a business intelligence firm located
in Spokane, Washington (pictured above), the third largest city in the Northwest U.S.. SmartDrill is
comprised of seasoned professionals having backgrounds in various fields such as marketing and management consulting, advertising, market research and
Our key practice areas are:
Analytics (e.g., market segmentation analysis, predictive modeling, database marketing
Research (e.g., market definition and brand/advertising tracking; customer
satisfaction; product development and testing; communications development and testing; etc.)
Research (operations optimization analysis and modeling)
- Risk/Decision Analysis
Project Planning and Management
Over the years, we have
participated in consulting efforts on behalf of clients ranging in size from start-ups to Fortune 100 companies, as
well as nonprofits and government agencies.
We believe, based on many years of experience, that data-driven solutions are superior solutions. But we also
believe that data mining and marketing analytics do not have to be a mysterious and expensive undertaking.
We work to demystify the process and make it affordable__even to smaller
businesses__while maintaining the highest standards of quality and
We offer a flexible approach to consulting, and we are happy to be involved on either a project or retainer basis.
In addition, for those clients who just need a small amount of help or advice to supplement existing in-house
capabilities, we offer per-diem arrangements.
Peter Taves, Founder and Managing Consultant
Peter, who launched SmartDrill Data Mining in 1996, has more than 35 years of experience in marketing,
advertising, management consulting and market research; and more than 40 years' experience in advanced analytics.
Prior to SmartDrill, he was a Founding Partner at Growth Strategies Group, a business consulting collaborative
that assisted clients with marketing and management consulting, market research and advanced analytics.
Before that, he had served as Research Supervisor, Technical Development, for
Ogilvy & Mather Advertising, NY, NY; Associate Research Director for Humphrey, Browning, MacDougall
Advertising, Boston, MA; Director of Market Research for leading business strategy consulting firm Bain &
Company, Boston, MA; and Senior Vice President, Director of Marketing Services, for Ingalls, Quinn & Johnson
Advertising, Boston, MA.
Because of his extensive statistical background, Peter has also served as a beta tester for various statistical
software packages, including SPSS CHAID, SPSS Answer Tree and Statistical Innovations’ GOLDMiner. In the
early 1990s he also developed one of the first MS Windows versions of a dual-simplex linear programming
Before entering the business world in the late 1970s, he had taught various psychology courses at Briarcliff
College (Briarcliff Manor, NY) and both the Rochester Institute of Technology and its sister institution, the
National Technical Institute for the Deaf (Rochester, NY).
He holds a B.A. degree in Psychology (cum laude) from Johns Hopkins University, where he also studied
advanced inferential statistics; and an M.A. degree in Social Psychology from Princeton University (Ph.D. is abd).
While at Princeton, he served for four years as a Graduate Teaching and Research Assistant on full scholarship, and
his main focus was experimentation in the area of attitude formation and change. Among his many activities, he
taught an undergraduate class in statistical methods and experimental design.
Since 1972, Peter has been a lifetime member of Psi Chi, the National Honor Society in Psychology.