Market Analysis
Whether you are expanding into new markets or product lines, or trying to improve your brand's position in its
current market, we have powerful, data-based solutions to help you achieve success. For example, we have
extensive experience helping clients launch new products or services, or position/reposition existing ones, in
a wide variety of industries.
And because we believe that solid data are key to success, our solutions are developed on a solid base of
qualitative and quantitative market research and/or analytics.
We also have solutions tailored to specific types of organization. For
example:
- For database marketing, we offer a full array of predictive modeling analytics for
customer acquisition, retention and LTV maximization.
- For retailers, we have research and analytic solutions
to assist with acquisition and divestiture decisions, evaluation of retail trade area potential, and
store/department performance maximization.
- For nonprofit organizations, we can help identify best prospects for successful
fundraising or volunteer recruitment, and can assist with outreach message
development. We can also develop
state-of-the-art lifetime value maximization models that help you get the most out of your current donor
base.
- For government agencies, we have experience ranging from public health issue
research and analysis to competitive analysis for improved stimulation of tourism and economic
development.
Market and Sales Forecasting
In today's dynamic, highly competitive marketplace, it is important for decision makers to understand how
market forces, economic conditions and competitors' actions will impact their brand; and to determine how best
to respond in order to remain highly competitive. We utilize powerful time-series techniques to better
forecast market/sales performance.
Retail Trade Area Analysis and Store Performance Analysis
Using any combination of proprietary, public and syndicated data, we can develop powerful trade area profiles
and identify key drivers of competitive success. Our data-driven analytic techniques can assist acquisition,
merger or divestiture strategy development. If desired, we can even get down to the department/planogram strategic
and tactical level for individual retail outlets to help maximize performance.
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