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Analytics and Research Books

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If you are looking for helpful books in the areas of Analytics, Market Research, Operations Research, Decision Analysis or Project Planning & Management, here is a selection of publications available through Amazon Books. To save you a lot of work, we have spent a great amount of time and effort finding and examining books that we believe fulfill four key selection criteria:

  • They are affordable: nearly all are under $50, and many are under $25. [And some of the more expensive ones can be bought used and in good condition for a fraction of the cost of the new version.]
  • They are practical: whether you are a general business manager looking for a comprehensive and relatively non-technical introduction, or you have some experience with analytics and/or research and want a somewhat deeper and more detailed understanding, there are useful books here to choose from.
  • They have received good reviews from buyers. 
  • They all have detailed Tables of Contents that you can examine. 

We have written our own descriptive review directly below each book. If you click on the book image, you will be taken to the Amazon.com page that has more information about that book, including detailed customer reviews, etc. If you click on the "Buy from Amazon.com button," the book will be put into your Amazon shopping cart.  We try to keep this list updated regularly, but if you find any broken links, please let us know.  Thank you.

[Note: We list these books for the convenience and benefit of our site visitors.  We neither intend nor expect book sales commissions to represent a significant income stream.  However, we are required to post the following disclaimer: "SmartDrill is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to amazon.com."]


Statistics/
Analytics


Business Statistics  (Barron's Business Review Series) [Paperback]

Although inexpensive, this book includes a wide range of informative and useful topics that provide a well-rounded introduction to analytics. Here are some of the key areas the book covers:

  • Descriptive Statistics
  • Inferential Statistics, Statistical Estimation and Hypothesis Testing
  • Analyzing Business Data
  • Specific techniques:
    • Analysis of Variance
    • Simple and Multiple Linear Regression
    • Nonparametric Methods
    • Decision Theory

Analytics at Work: Smarter Decisions, Better Results  [Hardcover]

This inexpensive book is aimed at the business manager who wants to plan the setup of an in-house analytic function. It includes topics such as:

  • Data requirements
  • Enterprise and leadership issues
  • Building an analytic culture and meeting challenges along the way
  • Embedding analytics in business processes
  • Making more analytical decisions and getting better results

Schaum's Outline of Statistics (Schaum's Outline Series) [Paperback]

This book gets into significant detail, and covers the basic statistical landscape thoroughly yet concisely. Key topics include:

  • Descriptive statistics and elementary probability theory
  • Sampling theory and distributions
  • Statistical estimation and decision theory
  • Specific techniques such as:
    • Curve fitting and the method of least squares
    • Chi-square test
    • Correlation theory, including multiple and partial correlation
    • Analysis of variance
    • Nonparametric statistics
    • Statistical process control

The book also includes several useful appendices as well as sample statistical problems and their solutions.


Statistics in a Nutshell: A Desktop Quick Reference (In a Nutshell (O'Reilly)) [Paperback]

Although basic, this book includes some additional topics not typically covered by other introductory books, and which market researchers will find helpful. Key topics include:

  • Basic concepts of measurement
  • Probability
  • Data management
  • Descriptive statistics and graphics
  • Research design
  • Critiquing statistics presented by others
  • Inferential statistics
  • Categorical data and nonparametric statistics
  • The general linear model, various types of analysis of variance, and various types of regression analysis
  • Other multivariate techniques such as factor analysis, cluster analysis, discriminant function analysis and multimensional scaling
  • Business and quality improvement statistics such as time series, decision analysis, etc.
  • Medical and epidemiological statistics
  • Educational and psychological statistics

The book also has useful appendices, including a review of basic math and an introduction to statistical analysis software packages.


Statistical Models: Theory and Practice [Paperback]

This book takes the reader to a somewhat higher technical level, and includes topics such as:

  • Observational studies and experiments
  • Matrix algebra
  • Various types of regression
  • Path models and causal inference
  • Maximum likelihood modeling (e.g., Probit, Logit)
  • Bootstrapping techniques
  • Simultaneous equations
  • Issues in statistical modeling

The book also includes problem sets with answers.


Handbook of Statistical Analysis and
Data Mining Applications
 [Hardcover]

This book not only provides thorough coverage of statistical concepts and techniques, but also includes much information on various machine-learning techniques. Selected topics that go beyond the traditional statistical techniques include:

  • An overview of several popular data mining tools, including SPSS Clementine; SAS Enterprise Miner; and STATISTICA Data Miner, QC -Miner and Text Miner
  • Classification and prediction techniques, including neural networks, support vector machines and other kernel learning algorithms

It also covers special-interest areas such as Medical Informatics, Bioinformatics, Customer response modeling, and fraud detection.

And the book has extensive, step-by-step tutorials, and includes a CD-ROM disk with STATISTICA data mining software to assist with the tutorials.


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Note: Please check the list periodically, as more books may be added.


Market Research



  Market Research Made Easy (Self-Counsel Business) [Paperback]

This book is a great value. It is ideal for business managers and small business owners who are not experts in Market Research, but who want to understand the research process well enough to successfully commission and manage research projects. Here are some key topics it discusses:

  • Uses of market research
  • Types of research
  • Setting research direction, developing a research plan, including if/when to hire a professional
  • In-depth discussion of both primary and secondary research, including various sources of secondary data
  • Qualitative and quantitative research methods
  • Questionnaire design
  • Research results analysis and interpretation

The book also includes several useful appendices and a set of worksheets to help you plan your research projects.


Marketing Research Kit For Dummies (For Dummies (Business & Personal Finance)) [Paperback]

Don't let the title fool you. This is a very thorough, detailed and practical guide to designing and executing marketng research, and represents a very good value. Highlights include:

  • Types of research and stages of the research process
  • Ethical considerations
  • Working with independent marketing researchers
  • Types of survey methods
  • Recognizing and responding to research error
  • Attitude measurement, survey scale construction, and principles of good questionnaire design
  • Sampling issues and techniques
  • Qualitative and quantitative research techniques
  • Observational methods and projective techniques
  • Conducting experiments and test marketing
  • Methods of data analysis and effective report preparation
  • Ten useful tips for business operators, and ten useful statistical methods

This book also comes with an extensive appendix on the accompanying DVD.


The Handbook of Marketing Research: Uses, Misuses, and Future Advances [Hardcover]

This is the acknowledged "Bible" of marketing research. It has everything you could ask for in a reference book. Key topics include:

  • Laying the organizational foundation for good market research
  • Data collection, including: questionnaire and scale design; avoiding response bias; dealing with missing data; sampling and weighting; online research techniques/technologies
  • Analysis and modeling, including: basic data analysis; advanced analytic techniques such as regression, structural equation modeling, conjoint analysis, latent structure analysis, hierarchical Bayes models, hazard/survival models, and an introduction to data mining
  • Conceptual applications, including: advertising testing, segmentation research, marketing mix modeling, lifetime value analysis, customer satisfaction research, and more

The book is more expensive than most, but is definitely worth it; and used copies in good condition can be found at a much lower price.



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Note: Please check the list periodically, as more books may be added.

 


Operations Research



  Schaum's Outline of Operations Research [Paperback]

 

This serves as a good introduction to Operations Research concepts and techniques. Some of the key areas covered:

  • Introduction to mathematical programming
  • Linear, nonlinear and integer programming
  • Network analysis
  • Queueing systems
  • Project management (CPM/PERT)
  • Inventory models
  • Forecasting
  • Decision theory
  • Game theory

The book also includes numerous sample problems and their solutions.


Schaum's Outline of Operations  Management [Paperback]

This book covers a wide range of key topics in operations management, including:

  • Quality management, forecasting and decision making
  • Financial analysis for operations
  • Facility location and layout
  • Product design
  • Process planning and analysis
  • Job design and work measurement
  • Aggregate planning and master scheduling
  • Materials management: purchasing, inventory and Just-in Time techniques
  • Inventory control: order points, safety stocks, and service levels
  • Materials requirements planning (MRP/CRP)
  • Operations scheduling, control, analysis and maintenance
  • Project management (CPM/PERT)
  • Quality control

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Note: Please check the list periodically, as more books may be added.


Decision Analysis & Project Management



Absolute Beginner's Guide to Project Management (2nd Edition) [Paperback]

A very thorough, non-technical introduction to Project Panagement concepts and techniques. It includes many practical applications. Here are some of the key topics discussed:

  • Project planning, including defining the project and estimating work, budget and timing
  • Project control, including managing project issues, deliverables, quality, changes and risks
  • Project execution, including managing expectations, communications, vendors and team performance

Introduction to Decision Analysis (3rd Edition) [Hardcover]

This book goes beyond the traditional command-and-control approaches, and introduces the concept of distributed decision analysis. Key topics include:

  • A revision to traditional decision-making thought
  • Decision making in a complex world
  • Making choices under conditions of uncertainty
  • The scalable decision process
  • Developing a decision model
  • Using simulation in conjunction with judgment and uncertain information
  • Using scalable decision process on large problems
  • Implementing the decision analysis process

The book includes useful appendices, including several how-to guides.


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Note: Please check the list periodically, as more books may be added.

· Marketing Analytics 
· Market Research
· Operations Research
· Risk/Decision Analysis
· Project Management

         

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